Should you still be doing your own social media marketing, or is it time to hand it off to someone else? There are many factors that go into the decision about outsourcing. Here are some of the things to consider when you’re weighing your decision.
Is Your Social Marketing Personality Driven or Process Driven?
Is your social media primarily driven by you and your personality, or is it primarily driven by processes? One example of personality-driven social media marketing is a comedian. In his case, it’d be very hard to outsource his social media, because he has such a unique voice. Finding someone who could do a quality impression including his voice and connect with an audience would be very tough.
An example of process-driven social media marketing might be an artist or band. The primary focus of managing their social media is responding to friend requests, deciding which gigs to take and updating the event listings. This is something that could easily be delegated to someone else.
When you’re deciding whether or not it’s time to hand off your social marketing, one crucial question you need to ask yourself is whether or not you can hand it off without losing your voice.
How Much Time Is It Taking?
If social media marketing is sucking up all your time and distracting you from other areas of business that actually generate income, then it may be time to become serious about outsourcing. If you’re constantly checking Twitter, Facebook and MySpace for updates, chances are it’s becoming more of a distraction than a profitable business activity. In fact, if you spend more than ninety minutes engaging in social networking per day, you should really think about getting that activity off your plate.
Who Can You Outsource To?
This is really the all-important question. If you’re not doing your social media marketing, who is? Do you hand it off to someone in India for $3 an hour? Or do you hand it off to someone on your staff who really understands the spirit of your company? (That’s not a serious question, really, is it?)
This question is settled by deciding how important your authentic voice is to your social media marketing. If people come to your social network pages expecting to get constant updates from your unique voice, then you really need to carefully select your social media managers. If managing your social media is mostly technical, then you can hire anyone with the capability to do it.
The best solution: Outsource most or all of the technical and routine maintenance tasks. Schedule weekly time to do personal posts and to interact with your network.
In short, it is absolutely worth thinking about outsourcing your social media marketing when it gets to the point that it’s distracting from other more productive activities. Put special attention on what your visitors expect when they visit your pages and who can actually replace you from a voice and brand perspective.
If you’d like to explore the outsourcing options available through Social Biz Local Biz, see our “Done for You” Social Media Management page.
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