4 Glaring Mistakes Small Business Web Site Owners Need to Fix

After all the money and time spent on web sites, many business web site owners don’t know if their web site is attracting people who are in the target market the web site was intended to reach. Or, they never identified their audience, who they were trying to connect with and convert from prospects to customers. None of the web site owners knew how to remedy this situation and they felt overwhelmed by the notion of testing, tracking and tweaking their web site to increase traffic and conversions. There are 4 glaring errors being made by the small business web site owners whose web sites I reviewed last week.