Small Business Social Media Marketing

Every business requires marketing to promote their services or products. The internet has opened the door to many avenues of marketing strategies different from traditional business promotion. Small business social media marketing is one of the most popular and cost effective ways to reach thousands of potential customers with the click of a mouse.


What Is Social Media?

Social media includes all the different types of networking sites. Sites like Twitter, LinkedIn, Facebook, and Squidoo all offer free advertising for business. While each site has its own individual way of operating, all of them have the same goal, networking with others.  Communication at social networking sites spans the globe within seconds of sending a message. What a quick and easy way to market small business. In addition, it is far less expensive than radio or television advertising. Let’s take a look at a few of the different social media sites to see how easy it is to get started.


Once you have signed up for a free account, add your URL. This is so visitors can find you. A quick keyword search using popular words related to the niche you are in will produce others already interested. You may sign up to follow their tweets, in which case, most will reciprocate by following you. Here is where the fun begins. Because Twitter only has a 140 character limit to post, there is no need to create long drawn out sales letters. What works is something simple like “I am offering free shipping on product x for today only.” Of course, curiosity seekers will click to see what you are talking about, but so will the individuals following you that are already interested.

To build your credibility, tweets about business, questions related to your niche, even polls are a great way to get started. You can integrate Twitter with most blogs so your blog posts will be transformed into tweets. Less work, more exposure is always a good marketing solution.


LinkedIn is a more professional site where your profile describes your occupation, your resume, interests etc. You can find others in your niche and link to them. If you have a blog, your blog can be integrated with your LinkedIn site and your blog posts will show up automatically at LinkedIn. There are many groups on LinkedIn, where you can participate by interacting with members and providing useful information related to your niche. If there is no group relevant to your niche, consider starting one.


For many, Facebook is a way to reach friends and family far and near; but for small business, this is a virtual goldmine. Facebook is a great way to brand your business. You can create Business (Fan) Pages, Like Us links, and customized promotional pages.

Once you have created your business profile customizing it will offer the biggest benefit. Upload a picture, and complete the entire profile information area. Your business profile should include details about your business, where you are located, specials, upcoming promotions, etc. Use Facebook regularly and interact with others in your niche to brand your business. Do not forget to add widgets to your blog and web pages so visitors can LIKE your page by clicking the LIKE button. These Facebook activities will promote your business and build your popularity.

With so many different social networking sites, the first decision will be where to get started. It does not matter as long as you take the plunge. If you are interactive on the social sites and participate consistently, you will see an increase in traffic to your business.