Why You Need a Social Media Editorial Calendar
One of the best ways to stop wasting time with social media is to create an editorial calendar. Maybe you thought editorial calendars were only for large newspapers, magazines, and well, the big guy on the block but the truth is, having an editorial calendar will save you time and help you create a real plan to success using social media.
With a calendar you will eliminate time sucking activities that have no return on investment (ROI) and create a situation where everything you do has a purpose. Acting with purpose is the best way to grow with Internet marketing successfully.
Â Creating a social media editorial calendar is simple. You can use either Excel or Word to create it but it might look something like this (Social Media Management Calendar). First you have to have a publication calendar to flesh out the topics that you want to blog about and write about that have to do with your niche for each month of the year. You can go even deeper and come up with about 20 titles to blog about for the month along with about 10 articles to write for article marketing based on your main feature and keywords. You’ll have more keywords than the example because you will have a list of about 100 keywords from doing keyword research. Try to create blogs and articles based on these keywords for each month.
After you’ve created your content calendar, next you want to create a plan for your social media. Obviously you should automate sharing your blog posts and articles with an application that will update all your social media channels as soon as your scheduled blog posts are live on your blog. If you post regularly at the same time each day you’ll find that your readers will come to expect your blog posts and will email you if you miss a day!
Now, all you really need to schedule is the time you will spend discussing your blog posts, or answering questions across all your social media networks. You can use a color code on a monthly calendar or a weekly calendar broken down into times during the day. Monday you could spend your coffee break time answering questions on LinkedIn. Tuesday afternoon you could spend time answering and responding to blog post comments, and so on. Schedule the time in to do each task that needs to be done.
The great thing about social media marketing is that you can change your schedule if you need to, but if you find yourself changing your schedule every single day you might want to reconsider whether you are being strategic and focused enough. If you want real business growth using Internet marketing strategies, you will have to spend time working your plan rather than exploring and surfing. Time wasters include playing games or chit chatting about things outside your marketing plan when you have scheduled to do something more productive.
To increase your focus and power up your results with social media, spend a coffee break or two with our new report: Social Media Marketing Profits on Your Coffee Break.
- Three Reasons Bloggers Need an Editorial Calendar (blogherald.com)
- Blog Better with an Editorial Calendar and Style Bank (hubspot.com)
- Developing Website Content to Meet Your Goals (verticalmeasures.com)