From Here is one example of how a local Manhattan burger joint is using social media in unique ways including crowdsourcing for menu development, marketing, entertainment and social change BEFORE it even opens its doors to the public.

An organic burger eatery in midtown Manhattan called 4food will open on July 6. Self described as a “socially networked quick service restaurant company,” they have elaborate plans to integrate social media into every aspect of their operation, some of which have already been implemented.

Read more about their plans to involve and engage customers in marketing activities while they are at the restaurant…..and later using electronic word of mouth.