Why Social Media Marketing for Small Business?
Are you using social media marketing strategies and tools to build your local business, to market your products, programs and services, to serve your customers?Â Your competitors are.
They are making sure their customers(and potential customers) are served 24/7 with:
- Location details, maps, links to web sites and service or product details at Google.
- Customer reviews and recommendations at Yelp.
- Event announcements, contests and coupons at Facebook.
- Valuable information and education at their website’s blog.
Tough Economic Times for Small and Local Businesses
These are tough economic times for small local businesses. If you are a small business owner, you may be wondering what to do to find new customers, keep customers coming back and still have profit left over for the wallet in YOUR pocket. Are you spending money on yellow pages ads, newspaper ads and doing more Discounts or Sales Events than ever?
More than half of the US economy is fueled by small and local businesses. Your business is one of many that spend money on advertising — or you are simply surviving with word of mouth marketing, some foot traffic and the occasional customer who comes your way because they saw your ad in “old school” advertising?
Old School Marketing Vs. New Media Strategies
But while you are waiting for your “old school” advertising to attract more customers, hundreds of thousands of potential customers have switched to searching for most of their information online. Their fingers aren’t doing the walking in the yellow pages anymore.
More and more, your potential customers buy products and services only after they have been reassured by the recommendations of others, something that social networking online and recommendations presented online offer the discerning shopper.
Social media marketing for small business is a smart choice for your local business, especially if you combine “old school” print media and in-person networking with Internet and social media marketing strategies.
Small Local Businesses Adopt Social Media Marketing Strategies
According to a report released this week from the Small Business Success Index (SBSI), small businesses are increasing their use of social media. Over the last year, the adoption rate has gone from 12 to 24 percent, which doubles the usage.
The report was sponsored by Network Solutions and the Center for Excellence in Service at the University of Marylandâs Smith School of Business. It found that small businesses have turned to social media as a result of the economic downturn and are using social to identify and attract new customers, build brand awareness, and stay engaged with customers.
So, now that weâve gotten this far, whatâs next? As Abby Johnson explains, up to this point social media has been more about fun than business. Now that the newness has somewhat settled, Chris Brogan, the President of New Marketing Labs, believes it is time that social media is taken more seriously.
Find out what he means as well as important statistics regarding social media adoption, only on SmallBusinessNewz.
Out with the Old – In with the New
You have focused your time, money on being a business owner, or a specialist in your field of practice. Small business failure statistics illustrate that you may not have a handle on your marketing. Even in this economy, 60% of small businesses are spending the same amount on advertising, primarily “old school” marketing (like print media, business brochures and cards) and 26% want to spend more. Sixty-nine percent of businesses want to spend their money on online marketing.
Is that you? Do you want to create more customers using the Internet and social media marketing? No clue how to get started?
Contact me, Kate Williams, and find out what products, services and packages weÂ offer at Social Biz Local Biz that can help you get more eyeballs on your business and build your business with “new media” marketing strategies. Go faster and get better results with internet and social media marketing strategies for small business than you get with “old school” marketing alone. Browse the blog for information and how-to instructions and check out our Free Stuff.
To your small business marketing success,
Kate L Williams