Social Media Mavens: Ristretto Coffee Lounge and Wine Bar
Ristretto has used Facebook to promote their Grand Re-Opening in downtown Mount Vernon (July 2010). Their primary goal at Facebook is to stay in touch with customers and keep them up-to-date with events and specials. They also do some cross-promotion with other local businesses.
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Social Biz Tips
Top tips from Amanda and Andrea:
- Put your personality into your business and marketing. Fans need to feel your personal energy.
- Maintain your brand awareness through frequent posts, including pictures, text, and time allowing, video.
- Encourage interaction and conversation with customers at Facebook to strengthen customer connection and loyalty.