Social Media Mavens: Ristretto Coffee Lounge and Wine Bar

Amanda Johnsen and Andrea Dodd of Ristretto share with Social Biz Local Biz their experience and tips for downtown businesses using social media marketing.

Ristretto has used Facebook to promote their Grand Re-Opening in downtown Mount Vernon (July 2010). Their primary goal at Facebook is to stay in touch with customers and keep them up-to-date with events and specials. They also do some cross-promotion with other local businesses.



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Social Biz Tips

Top tips from Amanda and Andrea:

  • Put your personality into your business and marketing. Fans need to feel your personal energy.
  • Maintain your brand awareness through frequent posts, including pictures, text, and time allowing, video.
  • Encourage interaction and conversation with customers at Facebook to strengthen customer connection and loyalty.

Visit Ristretto at Facebook and leave a comment, become a fan.
Give them a Shout Out at Twitter.
Share your raves for Ristretto at Yelp.