Have List Will Market
Every marketer, every business, every independent professional has a list. Make sure that you start your business by building a list. When you are marketing online, your first priority ought to be to continually add prospects to your list.
Online List Building
The beauty of working online and using internet marketing “best practices” and attraction marketing principles, is that your web pages do the work of attracting and qualifying your prospects 24/7.
Your job is to craft the pages and provide the kind of information your ideal prospect is looking for–and have an automated way to collect their contact information so that you can stay in touch with them and build a relationship with them.
Your Social Biz Prospect List
Begin “list building”, adding prospects from your target market to your Social Biz prospect list. To do this, you need a way to engage their interest and an offer that entices them to give you their name and email address. Most internet marketers have a Giveaway, an information piece that gives your prospect something they want in return for their contact information.
Who’s on Your List?
Whether you’re a new business owner, a direct marketing company, an outside salesperson or an independent professional, you’ve probably been advised to brainstorm a Prospects List, asking yourself questions to help you recall people you have a current or past relationship with and adding them to your list.
When you are working online, you will have more than one list–a Facebook friends list, Facebook fans (or “likers”), Twitter followers, LinkedIn contacts, and so on–but your most important list is the list created when people voluntarily give you their contact information in return for something you give them that is a step towards solving a particular need or problem they have right now.
This is YOUR list. It belongs to you and it is managed by you. These are the people you stay in touch with using email (and snail mail if you collect mailing addresses).
List Building Elements
There are 4 main elements for you to get working for you as your highest priority:
1. A Giveaway: This is the free report, video, email course, or some other information piece that you know will be of value to your ideal customer or client.
2. A Landing Page: This is the web page where people can learn about your Giveaway and “opt in” or sign up.
3. An Email Marketing Program (Auto Responder) Account: This is where you will create a named list where prospect contact data is stored and from which the emails that you set up to be sent in a series automatically are sent (for instance, your follow up emails, your eZine or eNewsletter).
4. A Social Network: This is the group you’ve gathered, probably at Facebook, who will be the first group to which you will promote your Landing Page address (URL). (BTW, you can create an “ad-like” box on your Facebook profile that links out to your landing page. You can also create a tab and page at your Facebook business page where you put another opt in box that adds people to your list and sends them your Giveaway.)
Click on the link to see an example, the Facebook landing page/welcome page for the Social Media Examiner.
See a detailed “how-to” from the Social Media blog-0-sphere, click on the link to view article from ProBlogger’s Darren Rowse, How to Create a Facebook Landing Page for Your Blog (or business).
List Building Tasks: Your 1st Priority
Choose and set up an email marketing (auto responder) account for automated email marketing (AWeber, iContact, MailChimp or another). Create a list in your account and then create an opt-in box to place on a landing page (or pages)–on your blog, in your Facebook business page, as a separate web page that you promote.
Create an email series for your list that continues to send prospects to your marketing hub (your WordPress site) by linking to specific pages, information and articles/posts at your blog.
Launch Your Business at Warp Speed
Don’t wait or hesitate. Starting with list building is your highest priority to kick-start your Social Biz!
We are looking forward to meeting you on our Social Biz Quick Start calls and answering your questions about list building for your business.
To your great Social Biz Start success,
Kate & Daryl
P.S. If you enjoyed this article, please use the share buttons to share with others. Thanks!