Market a Book Online: Blogging is the First Step
#1 – A Blog
Your own blog is the place to build a book marketing hub. A blog is the best, easiest place to grow a community of readers, providing them with content and engaging them in conversations. It’s also a place to host guest bloggers and promote them to your audience (while they send readers to your blog). A blog is also the place you send social media followers to engage with you and your work.
Market a Book Online with Social Media
There are three places to begin to market a book online with social media marketing:
#2 – Facebook
At Facebook, your readers can find you and your books if you: 1) create a personal profile, and 2) create a Facebook page as an author page or book page. Facebook posts are easy to create using material from your book(s) and your experience as a writer. As a time saver, Facebook posts to your author/book page can be scheduled.
#3 – Twitter
Twitter is a great place to find and connect with new readers as well as increasing your visibility and establishing your credibility within your genre or topic. Start at Twitter by creating an account and a profile, customize your profile’s photo and background, and include your book title and web address in your bio. Then start tweeting regularly. Twitter posts are also easy to create using material from your book(s) and your experience as a writer. There are some popular third-party applications which help you with scheduling posts (Hootsuite, Buffer, Tweetdeck, or Timely).
#4 – Goodreads
Goodreads is a place for authors to join the Goodreads Author Program and connect with readers. There are many features available to help you get the word out about your book and to publicize book readings and other events. Get started at Goodreads by creating an account, add a picture and bio, share your list of favorite books (including your own), post any media you have created (e.g. a video book trailer).
#5 – LinkedIn
Even though LinkedIn is best known as a professional networking site, there are active groups of authors and publishers and the opportunity to share your work and your insights, making valuable connections and relationships. Your LinkedIn profile can be more extensive and detailed than your profiles at Twitter and Facebook. LinkedIn has added some recent features that make sharing your book covers and book trailers easy. It is possible to schedule LinkedIn posts using Buffer and Hootsuite, so take advantage of the time saving to simplify your social marketing.
A Recommended Guide to Market a Book Online
Social Media Secrets for Authors — The Beginner’s Guide to Blogging, Twitter, Facebook and Goodreads
From the editors of Wise Ink, Dara Beevis and Amy Quale, Social Media Secrets for Authors is a clear and simple guide for authors who are getting started with marketing online. You will find the essentials with no distracting fluff and technical jargon to confuse you or send you to bed to hide under your quilts. Dara and Amy explain how to get started and the essential marketing activities for each social site — and also how to tie them together. Must read for authors… 😀 😀 😀 😀 😀
Book Marketing Online: That Takes Care of the What. Now, How?
There are some longer guides to web marketing for writers, but the trouble with the length and detail is that these guides are often outdated in a heartbeat. Social marketing sites and blogging software are updated frequently and the screen shots and tutorial steps are outdated as quickly as updates are made available. If you are looking for more than where to market and what to do there, doing a hands-on workshop in-person or virtually may be a great next step. Take a look at our current Social Biz Start training (click here) and Web Marketing for Writers services (click here) offered for authors. If you can’t find what you want, get in touch using this link, Contact Us, to send us a message.