This video is part of a longer, very comprehensive article, “Thirteen Ways to Drive Customers to Your Local Business with Content Marketing.”
Make sure you check out the 2 1/2 minute video before you read the whole article. Get some perspective and then dive into the details. Control any overwhelm you feel faced with execution of a content marketing plan with two strategies:
- A Content Marketing plan with a long view: 2-3 years – BUT – only planned in detail 3-6 months out.
- A slow-paced, consistent (and sane) approach to weekly marketing tasks.