Guest Author: Michele PW
So letâs have a heart to heart about this social networking thing.
Iâm sure youâve heard of it. You might even be doing it. But the real question is, are you doing it right?
You see, social networking can be a lot of things. It can be a waste of time or a huge marketing tool. (Note, Iâm referring to people using social networking primarily for business.) Whether itâs a waste of time or getting you new business depends on how youâre using it. And one of the ways to make sure youâre using it as a marketing tool is to post effective, results-oriented social networking profiles.
So how do you do that? Well, letâs start with 3 things you should NEVER do.
1. Not sharing enough personal details. Remember, social networking is about connecting with people. The way we connect as humans is by sharing things about ourselves. Therefore, make sure you add a few details about your life, your hobbies, your preferences, etc. Do you have kids? Dogs? Like to travel? To cook? To read? Whatever it is, make sure you put it on your profile.
On that note, you should also make sure your personality comes through. Donât just list a dry and boring nuts-and-bolts description that would be better suited on a resume. Get your personality in there â let people know who you are and if youâre someone theyâd like to get to know better.
2. Sharing too many personal details. There was a King of the Hill episode where one of the main characterâs friends (bear with me, I donât watch this show so I donât know any of their names) put up a MySpace profile. He said âI share things on my MySpace page I wouldnât tell my closest friend.â Then he realized what he said and added âDonât go looking for me on MySpace.â
The moral of the story here is if you wouldnât be comfortable sharing this at a networking event, then you probably shouldnât be sharing it on your social networking profile.
I know, first I say too little than I say too much. Hereâs a good rule of thumb â imagine having a conversation with a client. What types of details about your life would you feel comfortable telling your client? Those are good ones to share on your profile. What types of things would you NOT want your client to know about? Leave those off.
3. Selling too much. Again, picture yourself at a networking event. Someone rushes in, thrusts their business card into your hands, maybe a brochure and a sales letter as well, and rushes to the next person. Feel like hiring them?
Well, selling too much on your profile or in your social networking activities is much the same thing. Remember, the idea behind social networking is building relationships. You build the relationships, the business will come.
Now that doesnât mean you canât sell at all, but building relationships and connections should come first. Selling should come second. And when you do sell, make sure you keep the relationship-building up.
By all means talk about your business and describe what you do, but do it in a fun, non-threatening, non-hype-y way that shows your personality. And donât forget to sprinkle in a few personal details so your friends and followers can get to know you as a person.
About the Author
Michele PW (Michele Pariza Wacek) is your Ka-Ching! marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at http://www.MichelePW.com. Copyright 2009 Michele Pariza Wacek