Social Media Marketing: Guiding Principles
What helps you keep your business on track and ensures your business decisions are “right”, in the best interests of your business? What do you use to guide your marketing decisions and actions?
For me, I work best and make my best decisions when I keep a short, simple list of principles close at hand and check my planning and actions for alignment with those principles.
Four Social Media Principles
When it comes to social media, I came across a list you will find useful as a guide to developing and implementing a Social Media Marketing strategy for your small business. With thanks to Adam Vincenzini, @thecommscorner.com: Our Guiding Principles.
“In our experience, success in the social media space is shaped by four principles:
1) be useful;
2) add value;
3) never sell;
4) respond quickly.
If these elements are part of your approach, the communities you operate in are far more likely to follow you, trust you, and ultimately, recommend you.”
Four More Social Media Principles
Here’s a short video from Just Search in the UK, with their take on four Social Media Principles:
What are your guiding principles for Social Media marketing? Add to the list in the comments below.
To your “aligned with principles” success,
Kate L Williams
P.S. “Like” us at Facebook–Social Biz Local Biz. And share this information with your network.