Social & Local Marketing for Results
More eyes on your business. More feet through your doors. More ka-ching in your register.
Start with a social and local marketing strategy and action plan for showing up in local search results. Make sure the right people find your business.
Get found online in your town.Located in Skagit County, WA, we serve small, local businesses in the Pacific Northwest.
We focus on Strategy First followed by “how-to” assistance:
action plans and coaching to fit your business and budget.
Digital Marketing 360°
Be confident that what you are doing works. Comprehensive review. Social and local marketing, results focused action plan. Coaching support.
KickStart! My Marketing
Our KickStart! packages focus on quick and consistent actions to put a kick into your digital marketing results – social media, email or website.
Local & Social Marketing Foundation
Our local package makes sure you show up in local search results and helps your business be seen by those that matter most.
Go Social, Locally
Get your bi-monthly letter from us with marketing ideas, tips and tutorials
Answers to Your Questions
What’s Most Important for Online Marketing Success?
The most important elements of your small local business action plan for online marketing are: (1) a responsive and engaging website (2) linked to your Google My Business with (3) all content optimized for search engine success.
How Important is Social Media?
Social media marketing is an important part of your internet marketing success. Your small local business needs to be present and active on the social media platforms where your customers or clients go to get information, recommendations and stay in touch.
The two biggest mistakes business owners make are: (1) being inconsistent in communication via social media channels, and (2) dominating with sales pitches for products or services.
Another mistake is to proceed with posting at social sites without a content marketing strategy and plan and without a way to measure your return on investment (ROI).
What is SEO?
Search engine optimization means using the words and phrases in your content and paid advertising that people use to find you via Google or other search engines.
What do they type into the search box when they are looking for a local business that has the products and services they need? These words are called “keywords” or “search terms”.
How Often Should We Update Our Website?
The key to a successful website, one that attracts visitors and converts them to customers, is a website that forms a quick first impression and delivers a message with the customer’s problem and your promise to them right away. Your site needs to be easy for the visitor to navigate and let’s them know what to do next. And your site needs to be easy to use from a smart phone AND a laptop or desktop (responsive).
Does your site have a modern and clean look, or has it been gathering web dust on your shelf for ages? How does it perform when someone arrives via their phone?
These days it’s also important to update and add to your content on your website and Google My Business frequently and consistently.
How Important Are Reviews?
90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations.
Your local business needs to get great Google and Yelp reviews. Your business needs to respond quickly and positively to negative reviews.
What system do you have in place to cultivate frequent and positive reviews?
Our Latest Projects
Our customers bring us their digital marketing projects to increase their visibility and find-ability online.
Digital Marketing 360
Small Business Website
Copia on the Boulevard
Strategy to Startup
The Inside Edge
I wholeheartedly recommend Kate Williams. She has consulted with me on marketing strategies & website development. She has a broad knowledge base and a passion for marketing. Kate listens to her clients then creates plans and strategies that align with her clients philosophy and goals. Her steady countenance promotes confidence in her processes. It is a pleasure and a relief to work with a competent, compassionate professional.
Articles and resources for getting started with social and local marketing results. Get checklists, guides, how-to’s, and advice about your website, email marketing, Google Profile (Google My Business) and Analytics.
How Your Google My Business Listing and Your Small Business Website Get Married and Work Together Forever
If you are a small, local business owner, you know just how important it is to consistently attract new customers. You probably also know that you need a strong online presence to reach these prospective customers where they are looking for what you have to offer.
Reasons Why Email Marketing Works for Your Business 19 reasons why email marketing works: Cheap. There's no doubt about it, sending email is inexpensive. You might pay for a 3rd party service to deliver your email and you may even hire a writer to create your emails...
Build a business marketing list. It’s the secret sauce for getting more customers and repeat customers. Your contact database IS your premium asset. Got List?
How to Push Send and Grow Your Business with Email Marketing... ...is an e-book from Copyblogger.com. It is well worth the read for owners and managers of a local business who want to learn what works to grow your business with email marketing. If you want to skip...
There are 4 glaring website marketing and promotion errors being made by small business website owners. Dust yours off with some basic and not too difficult changes.
I don’t like having to pay for extra space, anywhere! And I do like to use lots of images, especially in blog posts and tutorials. How about you? Do you know how to handle photo images for publishing online? On web site and blog posts?
Let's Work Together!
Do you have a marketing project in mind you’d like to discuss with us? Does your small, local business need a marketing strategy and plan, or services to support you to get it done right?
17179 Dunbar Road, Mount Vernon, WA, USA.
(+1) 360 840 2700