Social & Local Marketing for Results

More eyes on your business. More feet through your doors. More ka-ching in your register.

Start with a social and local marketing strategy and action plan for showing up in local search results. Make sure the right people find your business.

Our Services

Get found online in your town.

Located in Skagit County, WA, we serve small, local businesses in the Pacific Northwest.

We focus on Strategy First followed by “how-to” assistance:
action plans and coaching to fit your business and budget.

Digital Marketing 360°

Be confident that what you are doing works. Comprehensive review. Social and local marketing, results focused action plan. Coaching support.

KickStart! My Marketing

Our KickStart! packages focus on quick and consistent actions to put a kick into your digital marketing results – social media, email or website.

Local & Social Marketing Foundation

Our local package makes sure you show up in local search results and helps your business be seen by those that matter most.

Go Social, Locally

Get your bi-monthly letter from us with marketing ideas, tips and tutorials

Answers to Your Questions

What’s Most Important for Online Marketing Success?

The most important elements of your small local business action plan for online marketing are:  (1) a responsive and engaging website (2) linked to your Google My Business with (3) all content optimized for search engine success.

How Important is Social Media?

Social media marketing is an important part of your internet marketing success. Your small local business needs to be present and active on the social media platforms where your customers or clients go to get information, recommendations and stay in touch.

The two biggest mistakes business owners make are: (1) being inconsistent in communication via social media channels, and (2) dominating with sales pitches for products or services.

Another mistake is to proceed with posting at social sites without a content marketing strategy and plan and without a way to measure your return on investment (ROI).

What is SEO?

Search engine optimization means using the words and phrases in your content and paid advertising that people use to find you via Google or other search engines.

What do they type into the search box when they are looking for a local business that has the products and services they need? These words are called “keywords” or “search terms”. 

How Often Should We Update Our Website?

The key to a successful website, one that attracts visitors and converts them to customers, is a website that forms a quick first impression and delivers a message with the customer’s problem and your promise to them right away. Your site needs to be easy for the visitor to navigate and let’s them know what to do next. And your site needs to be easy to use from a smart phone AND a laptop or desktop (responsive).

Does your site have a modern and clean look, or has it been gathering web dust on your shelf for ages? How does it perform when someone arrives via their phone?

These days it’s also important to update and add to your content on your website and Google My Business frequently and consistently.

 

How Important Are Reviews?

90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations.

Your local business needs to get great Google and Yelp reviews. Your business needs to respond quickly and positively to negative reviews.

What system do you have in place to cultivate frequent and positive reviews?

Our Latest Projects

Our customers bring us their digital marketing projects to increase their visibility and find-ability online.

Digital Marketing 360

LUSY Learning

Small Business Website

Copia on the Boulevard

Strategy to Startup

The Inside Edge

I wholeheartedly recommend Kate Williams. She has consulted with me on marketing strategies & website development. She has a broad knowledge base and a passion for marketing. Kate listens to her clients then creates plans and strategies that align with her clients philosophy and goals. Her steady countenance promotes confidence in her processes. It is a pleasure and a relief to work with a competent, compassionate professional.

Marjorie Plewinski

Owner, YaSureOk Enterprises LLC

social media management

Our Blog

Articles and resources for getting started with social and local marketing results. Get checklists, guides, how-to’s, and advice about your website, email marketing, Google Profile (Google My Business) and Analytics.

19 Reasons Why Email Marketing Works

19 Reasons Why Email Marketing Works

Reasons Why Email Marketing Works for Your Business 19 reasons why email marketing works: Cheap. There's no doubt about it, sending email is inexpensive. You might pay for a 3rd party service to deliver your email and you may even hire a writer to create your emails...

read more

Let's Work Together!

Do you have a marketing project in mind you’d like to discuss with us? Does your small, local business need a marketing strategy and plan, or services to support you to get it done right?

Location

17179 Dunbar Road, Mount Vernon, WA, USA.

(+1) 360 840 2700

kate@socialbizlocalbiz.com