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A Facebook Marketing Success Story: Lolly Wolly Doodle

by | Facebook for Small Business, Social Media Success Stories

In Her Own Words: Brandi Tysinger-Temple about Lolly Wolly Doodle

Brandy, Owner of Lolly Wolly Doodle
My name is Brandi Tysinger-Temple, and I am so proud to be the Founder and CEO of Lolly Wolly Doodle.

While I never in my wildest dreams set out to build a ‘big company,’ or to be able to work with such an incredible family of people, I am so thankful for the many blessings we have had and still can’t quite believe how far we have come!

 I started out in 2008. I was a full-time mom to our 4 wonderful kids, Clay, Kade, Vivi, and Eva Bella. I started sewing clothes for my young girls as a hobby because I couldn’t find anything in stores that matched and was tasteful and fun. My grandmother had taught me to sew as a girl – and I picked it right back up!
Vivi, Clay, Kade, Eva Bella, Will, and me!

Vivi, Clay, Kade, Eva Bella, Will, and me!

At one point I had purchased too much fabric for a pattern. I figured there had to be others just like me searching for the same, fun dresses – so I decided to make a few extra items and sell them on an eBay store. Well the eBay store grew and grew to the point where I had to hire nieces and aunts, ladies from the church – and even my mom – to help sew, process orders and ship! Within a matter of months, we had turned our bedroom and garage into a mini-factory. I thought things couldn’t get any crazier until, on a fluke, I put up some remnant garments on Facebook and offered them first-come-first-serve to anyone who commented on the posts. The response was so overwhelming – that literally within 2 weeks I had moved my entire eBay store over to Facebook! That was 2010, and truly that is when LWD as we know it today was born.

 

Facebook Marketing Success Story: Lolly Wolly Doodle

Facebook Marketing and Sales: How It Works for Lolly Wolly Doodle

Comment to buy

While most retailers have a presence on Facebook, encouraging you to “like” them so photographs of their goods appear in your news feed like adverts, firms such as LWD are going one stage further and actually trading directly via the social media website.

If some of LWD’s 614,000 Facebook fans want to buy a particular outfit displayed in their news feed, they add a “comment” to the post, putting down the size and colour they want, and their email address. Plus, if applicable, they can request that a certain name or set of initials is added as an embroidery.

As each item of clothing is only produced in limited numbers, LWD will within two hours put up a list on its Facebook page of which orders it can fulfil.

To pay, customers simply click on their name which redirects them to a checkout page on LWD’s own website.

Fans of the company are also encouraged to use Facebook to message LWD to ask for certain clothing designs or colours, which the company works to fulfil.

 

Success Factors for Facebook Marketing and Lolly Wolly Doodle

  • LWD put social (and family) first and didn’t just tack on a Facebook page for their business to separate, unrelated business model.
  • Facebook followers don’t have to leave Facebook to shop.
  • LWD used social psychology to fuel sales. (Customers “win” their order.)
  • LWD’s Facebook page is integrated with their web site based order and payment system.
  • LWD teaches their Facebook social shoppers how to shop and “Win” their items at Facebook.

Video: Lolly Wolly Doodle Journey to Success with Facebook Marketing and Sales

More About Lolly Wolly Doodle and Online Marketing

Marketing and Growth Success Tips from Emily Hickey, COO of Lolly Wolly Doodle [VIDEO] – http://youtu.be/lLkzD3V_SfM

The Family Firm at the Forefront of Selling Via Facebo0k – BBC News – http://www.bbc.co.uk/news/business-23326034