Making your website mobile phone friendly is critical if your ideal customer demographic includes the millions of iPhone and smartphone users in the USA.
Facebook for business is like coffee and a biscuit. They go together. Get started with Facebook for your business by setting up and networking from a Facebook page. Facebook has millions of members and a global reach.
Why social media marketing for small business? Are you using social media marketing strategies and tools to build your local business, to market your products, programs and services, to serve your customers? Your competitors are. They are making sure their customers(and potential customers) are served 24/7.