When you've attended my workshops or conference presentations, you have heard this message repeatedly: "Make your web site work for you, now! Learn how your web site needs to change to become your best marketing and "make me money" tool." Let's focus on Google and your web site...and how Google's free tools can assist you with web site promotion of your business and marketing of your products and services.
Google Places is Google's way of giving local business owners an upper hand. Search engines are notoriously difficult to rank for (rank=get to the top of the first page of listings). However, with Google Places, your business can quickly leap to the top of the listings even with a brand new website.
Fresh news from Google: Google has opened a new feature for small, local businesses, Local Merchant Inventory. The Local Merchant Inventory feature is a potential business builder for some local merchants in the near future.
Local Search: Be Visible and Findable at Google, Yahoo, and Bing -- Small business owners, you can raise the odds that your business will be the one listed at the top of the page when potential customers or clients are searching for a business like yours using the search engines (Google, Yahoo, Bing).