5 Ways to Get More People on Your Email Marketing List

Don’t Leave Money on the TableDon't lose money; don't leave money on the table.

If you’re not building a list, then you’re leaving money on the table. However, you’re also letting a lot of money slip through your fingers if too many of your visitors are leaving your site without joining your list. Here are five ways to get more people to subscribe to your newsletter/email marketing list…

1. Write a Squeeze Page

You can’t just put up the words “free newsletter,” post your subscription form and expect a rush of new subscriptions.

Instead, you need to create a squeeze page, which is a sales letter for your newsletter. This page should include the usual parts of a sales letter such as the headline, the bulleted benefit list and a strong call to action.

Here are two additional tips:

  • Answer the “what’s in it for me” question. From the second your reader lands on your squeeze page, he’s going to wonder, “what’s in it for me?” Your headline should answer that question by promising a big benefit. And every line of your copy should continue answering that question until your prospect is convinced he needs to join your list.
  • Make it reader-oriented. Your letter should use the word “you” as much as possible (otherwise the reader will lose interest). If you have statements that include the word “I,” see if you can rewrite them using the word “you.”

Example: “I’ll show you how to train your dog.”

Rewritten: “You’ll discover how to train your dog.”

2. Offer a Freebie

Yes, your newsletter is free. But you need to offer a little extra bonus to entice subscribers to join now.

This extra bonus might be something like:

  • A free report or ebook.
  • A free multi-part ecourse delivered by autoresponder. (This is one of the best freebies, because it trains your subscribers to read your emails!)
  • Free access to a membership site.
  • Free access to teleseminar.
  • Free audio recordings.
  • Free video.
  • Free software.
  • Or other free tools or resources.

3. Provide Proof

Your prospects don’t believe you. And if they don’t believe you, they’ll guard their email addresses and click the back button. That’s why you should include proof such as endorsements, testimonials, screenshots, video, pictures and other evidence that your claims are true.

Examples:

• You might provide “before” and “after” pictures on a bodybuilding site.
• Or you might provide video proof of your Clickbank account to show that you know what you’re talking about in terms of affiliate marketing.

4. Arouse Curiosity

One of the best ways to boost your conversion rate is by arousing your prospect’s curiosity about your newsletter and/or your freebie. You can do this in your headline as well as in your list of benefits.

Examples:

• “Discover a sales letter trick that doubles your conversion rate overnight – see page 18 to learn this surprisingly simple trick!”

• Or “You’ll find out what five words you can say to a marketer that will virtually guarantee he’ll agree to your joint venture!”

5. List Your Privacy Policy

Finally, you should include a link to your privacy policy on your newsletter subscription page. Most people won’t read it. But it can boost your conversion rate for among those individuals who are concerned about how you’ll use their contact details. Be sure to let subscribers know you won’t trade, sell or otherwise share their information.

Congratulations – you now know five ways to get more people to join your list. Naturally, just knowing these tips won’t grow your list.

So start applying them today, because the sooner you do, the sooner you can reap the rewards!

4 List Building Elements for Your Social Biz

Have List Will Market

Are you ignoring the fastest, easiest way to get started with internet marketing? Start by building a list and warming it up.

Every marketer, every business, every independent professional has a list. Make sure that you start your business by building a list. When you are marketing online, your first priority ought to be to continually add prospects to your list.

Online List Building

The beauty of working online and using internet marketing “best practices” and attraction marketing principles, is that your web pages do the work of attracting and qualifying your prospects 24/7.

Your job is to craft the pages and provide the kind of information your ideal prospect is looking for–and have an automated way to collect their contact information so that you can stay in touch with them and build a relationship with them.

Your Social Biz Prospect List

Begin “list building”, adding prospects from your target market to your Social Biz prospect list. To do this, you need a way to engage their interest and an offer that entices them to give you their name and email address. Most internet marketers have a Giveaway, an information piece that gives your prospect something they want in return for their contact information.

Who’s on Your List?

Whether you’re a new business owner, a direct marketing company, an outside salesperson or an independent professional, you’ve probably been advised to brainstorm a Prospects List, asking yourself questions to help you recall people you have a current or past relationship with and adding them to your list.

When you are working online, you will have more than one list–a Facebook friends list, Facebook fans (or “likers”), Twitter followers, LinkedIn contacts, and so on–but your most important list is the list created when people voluntarily give you their contact information in return for something you give them that is a step towards solving a particular need or problem they have right now.

This is YOUR list. It belongs to you and it is managed by you. These are the people you stay in touch with using email (and snail mail if you collect mailing addresses).

List Building Elements

There are 4 main elements for you to get working for you as your highest priority:

1. A Giveaway: This is the free report, video, email course, or some other information piece that you know will be of value to your ideal customer or client.

2. A Landing Page: This is the web page where people can learn about your Giveaway and “opt in” or sign up.

3. An Email Marketing Program (Auto Responder) Account: This is where you will create a named list where prospect contact data is stored and from which the emails that you set up to be sent in a series automatically are sent (for instance, your follow up emails, your eZine or eNewsletter).

4. A Social Network: This is the group you’ve gathered, probably at Facebook, who will be the first group to which you will promote your Landing Page address (URL). (BTW, you can create an “ad-like” box on your Facebook profile that links out to your landing page. You can also create a tab and page at your Facebook business page where you put another opt in box that adds people to your list and sends them your Giveaway.)

Click on the link to see an example, the Facebook landing page/welcome page for the Social Media Examiner.
See a detailed “how-to” from the Social Media blog-0-sphere, click on the link to view article from ProBlogger’s Darren Rowse, How to Create a Facebook Landing Page for Your Blog (or business).

List Building Tasks: Your 1st Priority

Choose and set up an email marketing (auto responder) account for automated email marketing (AWeber, iContact, MailChimp or another). Create a list in your account and then create an opt-in box to place on a landing page (or pages)–on your blog, in your Facebook business page, as a separate web page that you promote.

Create an email series for your list that continues to send prospects to your marketing hub (your WordPress site) by linking to specific pages, information and articles/posts at your blog.

Launch Your Business at Warp Speed

Don’t wait or hesitate. Starting with list building is your highest priority to kick-start your Social Biz!

We are looking forward to meeting you on our Social Biz Quick Start calls and answering your questions about list building for your business.

To your great Social Biz Start success,

Kate & Daryl
www.SocialBizStart.com

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