Social Content: How to Handle Photo Images for Publishing Online

Social Content: How to Handle Photo Images for Publishing Online

photo images for publishing online

The name of this image is “photo-images-for-publishing-online.png” and the Alt Text is “photo images for publishing online”. Read this post to see how and why…

The first time I really thought about the images I use on web pages was when I noticed that I had almost used up the “free” space on my blog. I don’t like having to pay for extra space, anywhere! And I do like to use lots of images, especially in blog posts and tutorials. How about you? Do you know how to handle photo images for publishing online? On web site and blog posts?

Every time I work with someone who is new to creating and publishing content for web pages, blog posts, etc. – I know I need to explain how to handle photo images to get the most benefit and the least amount of bloating. (Yes, even a web site has problems with bloating!)

I’m assuming as I write this email that you know why it’s good to use images on your web pages and in posts as well as social media posts. In fact, not only does it attract people and illustrate your points, it seems that using images as the main meal deal a la Instagram has caught fire. At Facebook, it’s video that’s hot – live video.

So, let’s get straight to some how-to’s for handling photo images for publishing online. Here’s the simple step-by-step:

    1. Organize: Create folders to organize your original images and after you have downloaded (from your camera or your phone, for instance), go back to name your photos so that you can find them easily.
    2. Save: Save original photos as .JPG files if you have the option as you are downloading.
    3. Backup: Consider saving your original photos on an external hard drive (one of the larger ones with lots of memory, 1 or 2 terabytes, versus a thumb drive), and backing up by storing in the Cloud (Dropbox for instance).
    4. Preserve: Don’t use these original photos to upload to your web site. They are memory hogs. Keep them stored to preserve the quality and to re-use and re-purpose.
    5. Copy and Edit: Select photos to use on a specific web page or in a blog post.Edit them using an easy and free image editing software. The two most common things you will do are a) re-sizing and/or b) cropping.
    6. Save for the Web: After editing a copy of your original photo, save your image as a .PNG file and name it using targeted keywords.
    7. Add Alt Text: When you upload your image, you will be able to add “alt text” or Alternative text and you should ALWAYS do this and include the targeted keywords.

The Importance of Re-Sizing Photo Images for Publishing Online

Your original photos are likely to be over 1000 pixels in height and width but when you post to a web page or post, you don’t want any image to be larger than the full width of the body (let’s say 960 pixels) and most you’ll want to be smaller with text to the right or left of the image. And you want your images to take up less memory space on the server which saves you costs down the road – and also makes your pages load more slowly for your reader.

The Importance of Cropping

Cropping is important to focus your image so that anything ugly or extraneous (doesn’t match the key point you are making in your post) is cut out of the image. Sometimes, cropping is important to the shape of the image, for instance when you want a square image but your photo is rectangular.

So, it’s important to edit a COPY of your original and re-size for use on the Web then save as an image file type that takes up less space. I recommend saving as a .PNG file.

The Importance of Naming Your New File

The name of your file should include keywords, especially the keywords you are going to target for your page or post. If you are using only one image per post, consider naming the photo using the target keywords you use in the 1) page or post Title, 2) the Description, 3) the Excerpt, 4) the first paragraph, and 5) a sub-heading or two.

 The Importance of ALT Text

Your Alt text is the text that you see when you mouse over an image on a web page. It’s the text that page readers, used by people with visual impairment, hear read to them that tells them what your image is about. And it’s the text that Search Engines “read” to understand and index your content, so another opportunity to get more “search engine juice” or SEO.

Summary: How to Handle Photo Images for Publishing Online

To organize and get best use from images, store your downloaded images in folders with names that make your images easy to find later. Store and backup your original images in at least one place that is separate from your hard drive and is easy to access when you want to use your images.

Edit copies of your original photo images by re-sizing and cropping and then save as .PNG files (Web friendly). Save them with a name using targeted keywords you have chosen for the page or post where you are adding the image(s). When you upload the .png image to your site, add Alt text using the same targeted keywords.

Please contact me with questions, and I will respond with a reply – or another post. To get a weekly update on blog posts via email, sign up for my list, here

Regards,

Kate L Williams Signature

 

Website Marketing: Ideas for Organic Traffic to Entice Visitors to Your Website

Website Marketing: Ideas for Organic Traffic to Entice Visitors to Your Website

The Beauty of Organic Traffic for Website Marketing

organic traffic for website marketingWhen you decide to start a website, you not only have to think about how you want to design it, but also how you are going to market it. Marketing is the key in all business, online or offline, and website marketing will be a foundation to your local business marketing success. Taking the necessary steps to build organic traffic — to get your website noticed on the search engines — is not a complex process, but it does take some time and effort.

The very first thing you can do is to start a blog.  Blogging is an excellent way to start bringing traffic into your website.  Let people know why you started a site, and what you intend to do with it.  How are you going to help people and be any different than the next business owner?  Blog posts that contain keyword-rich content will help your site rank higher in the search engines, although it may take some time for this to happen.  Get your voice out there and be consistent.

Website Marketing with a Blog

  • Write with your audience in mind. What is it that your target market wants to read about?  How are you able to solve their problems with your site or product?
  • Engage your website reader by asking them questions. The simple way to know what your readers want is to ask them. Make them want to leave comments and suggestions regarding your content.  Once your audience feels like they can engage with you, trust begins to form and a solid relationship can be created.
  • Use clear, concise headlines. Make sure your readers know what your content is all about.  Having a headline that centers on an issue the reader wants to know about will draw them in and make them want to know more from you.
  • Include a call to action. Once you’ve written your epic content, make sure there is a call to action following the blog post.  You can offer your visitors something in return for signing up on your email list.  This can be a free report, e-book, or set of articles that help them solve a problem.
  • Connect with social networking. Social media is such a big part of online marketing in today’s world.  If you want your website to get noticed you must become a part of a social community.  You will be able to expand your readership, and gain a larger following.  The reach that social media has is vast. This is not something you want to pass up when trying to build your business.
  • Maximize reach and impact with SEO. Optimize your website marketing with keyword rich content.  This can allow your ranking to be higher within the search engines.  SEO is not something that can be learned overnight.  It will take some time, effort, and patience on your part but it can be a helpful technique in getting your website noticed.

No matter what strategies you choose for website marketing, make sure put your audience at the forefront of everything you do. They have chosen you as a valuable source of information by even coming to your site and reading your content.  Your audience definitely plays a factor in how you should market yourself and your site.  Be transparent and unique in your delivery and you will be sure to build lifelong relationships with people that like and trust you.

get more website trafficDoes your website invite traffic? Would you like to have us take a look and give you some practical advice about changes you can make right away to make your website and marketing attract more eyeballs and inspire more sales?

Click here to learn about our KickStart! My Website service.

You might also enjoy:

4 Glaring Mistakes Small Business Website Owners Need to Fix

10 Tips for Writing Website Content That Ranks in the Search Engines

Search Engine Optimization

To Promote Your Website and Get More Visitors, Optimize Your Web Pages

10 Tips for Writing Website Content That Ranks in the Search Engines

10 Tips for Writing Website Content That Ranks in the Search Engines

search engine optimization

No one wants to slave over content for our web pages and blog posts and discover that no one found it, read it or clicked through using our links. The whole point of writing website content that ranks is to get more visitors to our web pages who stay longer, sign up for our lists and come back to buy our products and services.

Here’s the list of ten SEO copywriting tips presented by ContentVerve.com in their InfoGraphic below and reported by Social Media Today:

  1. Write for users, optimize for robots.
  2. Forget about keyword density and keyword stuffing.
  3. Integrate related keywords, synonyms, and grammatical variations into your content.
  4. Use Google’s free tools to find long-tail keyword variations that you can blend into your site copy.
  5. Focus on writing long, in-depth, quality content.
  6. Target high quality low competition long-tail keywords.
  7. Write content that answer’s common questions from prospects.
  8. Get your content noticed and shared on social media platforms.
  9. Strive to build your AuthorRank and develop your Google+ profile.
  10. Don’t forget about title tags and meta descriptions, they are the first thing people typically see in search results.

While there is no simple formula for achieving top positions in search results, these tips will help appease both search engines and your site visitors. In addition to the tips above, focus on adding new and sharable content to your website or blog regularly. Google prefers websites that update their content on a regularly, so the more often that you update your website the more likely Google is to crawl your website.

Reference: Posted by Brianna Smith at Social Media Today, http://socialmediatoday.com/brianna5mith/1525246/seo-2013-10-tips-writing-content-ranks?ref=popular_posts, June 10, 2013.

To Promote Your Website and Get More Visitors, Optimize Your Web Pages

To Promote Your Website and Get More Visitors, Optimize Your Web Pages

SMO: Social Media OptimizationTo switch from regular gas to premium when promoting your web site, optimize your web pages using The Simple Rules of Web Site Promotion.

Rand Fish of SEOmoz is an expert in “on page SEO”, meaning helping you create web pages and blog posts that will build your small business brand and attract buyers for your products and/or services. See what he has to say in this video from a Whiteboard Friday presentation, Getting On-Page SEO Right in 2012 and Beyond:

 

 

Optimizing Your Web Pages: Simple Rules of On-Page Optimization from SEOmoz Video

Traditional SEO

1.  Keyword Hotspots: Your primary keyword for the page should appear in the:

  • page or post title,
  • 2-10 times in the content,
  •  headers and sub-headers (H1, H2, H3 tags),
  •  page URL,  and
  • in the alt tags for images.

Modern SEO

2.  Make your content relevant and targeted to the people searching for it.

3.  Make the actual search listing  as interesting as possible by adding rel=author listing.

4.  Make the title as fascinating (therefore sharable) as possible.

5.  Ensure your domain name is part of your brand name strategy e.g. it’s a brand name people will want to click on because they know it–or they want to know more about it.

Resources and Guides: Search Engine Optimization

The Third Simple Rule of Website Promotion: Optimize Your Web Pages

The Third Simple Rule of Website Promotion: Optimize Your Web Pages

Keyword Strategy for Small Business Website PromotionOptimizing your web pages is easy if you followed the First Simple Rule of Website Promotion and start with a keyword strategy. In this step you will put your keywords where they’ll have the most impact on your page.

Optimizing your web pages will be easier if your web site is a WordPress web site and you use a WordPress plugin to help you place your keywords where they’ll pack a punch. Otherwise, you will need to learn some HTML (which I’m not going to cover in this post).

Optimize Your Web Pages at Keyword “Hot Spots”

Here’s list of the places where your keywords need to show up:

The page title (or post title for a blog post). Make sure your search term shows up in the first 65 characters of your title.

The keywords META tag. Not as important as other keyword “hot spots” so don’t waste time worrying and fussing over this.

The description META tag. Write a description for every page and every blog post using the first 10 words or so to attract visitors and working in keywords where it makes sense. Keep the number of characters to 160 or less.

Headings and sub-headings. Use your core terms and variations in your headings and sub-headings (H1, H2, H3…) on your page.

Text of links. Try to work your keywords into the text of links. Link to another page (or post) on your site where you have used the same keyword phrase. (If your site is a WordPress site, there are another couple of plugins that will help with this optimization step.)

In the body of your text. Work your keywords and variations in where they make sense. Make sure to target searchers by using a lot of different variations of your core terms, along with modifiers, when you write your web pages and blog posts.

Shopping cart product pages. Do a thorough job of writing copy for your product pages and product descriptions to draw a lot of traffic from search engines.

Discussion forums/blog comments/user reviews. These additions to your web site will generate a lot of content ( and your visitors do the work).  This content can be used to bring links into your site, send anchor text to your other pages and bring visitors in form search engine results.

Optimize Your Web Pages with WordPress Plugins

Our web site is a WordPress web site and we’ve used a couple of different plugins to help us with search engine optimization. The granddaddy of SEO plugins is All in One SEO. This plugin has a free version and if you know your way around WordPress, you know how to search for and install a new plugin. All in One SEO is easy to configure and will install a widget (user screen) below or to the side of your page editor that looks like this:

All in One SEO Pack

Filling in the All in One SEO form places your keywords into the code for your page without you needing to know your way around HTML and web pages. Using this plugin makes getting your keywords into the Page Title, Keywords META and Description META a breeze. More information about All in One SEO — click here.

We have recently opted to switch to Yoast’s WordPress SEO plugin which has more features. If you are past the beginning level of optimizing your web pages and blog posts, you might want to check out this plugin. Take a look at the features and get started here to optimize your web pages at Yoast’s web site.

Some Recommended SEO Reading:

Search Engine Optimization Guide by Jeremy Palmer. See especially this part, Optimize Your Website and Pages.

Search Engine Optimization Fast Start by Dan Thies. See especially – Chapter 5: Optimizing Web Pages (Step Three).

CopyBlogger’s SEO Made Simple guide: How to Create Compelling Copy that Ranks Well in Search Engines.

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The Second Simple Rule of Website Promotion: The Importance of Website Structure for Your Business

The Second Simple Rule of Website Promotion: The Importance of Website Structure for Your Business

The Importance of Website Structure in Website PromotionSEO - Website Promotion

You can gain a tremendous advantage with SEO and your website by paying attention to how your site is linked together. There are four primary website structure strategies to consider:

  • Improve user experience
  • Improve “crawlability” of your site
  • Increase the ranking of individual pages within your site
  • Increase number of pages that are indexed

How to Improve User Experience So They Stay Longer and Buy More

If you do nothing but design a web site that is structured well for human consumption, and don’t do any silly stuff with Javascript and image maps, you will probably do very well with search engines, with no further effort.  (Dan Thies. Find his free expert knowledge at www.seofaststart.com)

There are three keys to a happy website user:

1. Links: How other sites talk about and link to your site matters. The words that are linked (anchor text) and the page to which your visitor from another site is sent needs to match with what your visitor expected when they clicked the link.

2. Your Home page: You shape the user experience with a Home page that establishes what your site is about and what you offer. Your home page is the page that will be visited first by more people, more often. Your Home page needs to make it easy for people to find what they are looking for. What people want to do at your site — common tasks and questions asked and answered — must be easy to find at your site.

3. Your set of category or directory pages: These pages lead people closer to their goal. They find your categories or directories of products or services easily if you help them with standard navigation elements, logical “chunks” and a site map page. This Roadmap level is any page that’s linked to from the Home page.

4. Your content or destination pages: These pages present detailed descriptions of your products or services (or content topics).  In an online shopping site, this is where you find the product detail pages. For those selling products, this level contains the pages with descriptions of features, benefits, price, etc. For bloggers and other content marketers, this level contains your articles or posts. This level is usually two clicks away from the home page.

Usability studies have shown that people don’t mind clicking their mouse a few times to get to their goal, as long as they have a clear path to take. (Dan Thies, SEO Fast Start)

Designing for Spiders: Start with Your Home Page and Keyword Strategy

The first and most important aim you should have with your Home page is to:

  • reduce the number of unnecessary links to your “overhead” pages (e.g. privacy policy, terms of use, disclaimers, contact information);
  • avoid linking out to other web pages from your Home page; and,
  • link to your site map from your home page.

Dan Thies presents quite a bit more detail about structuring your business website for SEO in Chapter 4 of SEO Optimization Fast Start: Optimizing Site Structure. If you are ready to take these more advanced steps, pick up a copy of this free guide from Dan Thies at www.SEOFastStart.com.

Anchor Text and Link Reputation

…I can let you in on a little secret: Anchor text and link reputation might be the most important part of SEO! Sure, optimizing your page’s content is still important, but to today’s search engine, the words that are used in links pointing to that page are extremely important. (Dan Thies)

This is how it works:

You have a Keyword Strategy (link out to previous article in this series) with key search terms and variations in clusters. In this second part of optimizing your website, create anchor text for every one of those terms and variations at least once or twice. “This means cross linking from one page to another, using keywords in the text of the link.” This is a strategy that you can begin to implement when you have multiple pages created for each level of your site: Home page, category/roadmap pages, and content/destination pages. Here’s an example from Dan Thies:

If you’re trying to help pageA get ranked for “purple monkey hats” then you put a link from page B to A, with “purple money hats” in the text. The code looks like this:

We also offer a great selection of <a href=”a.html”>purple monkey hats</a>.

Now page B has sent some link reputation to page A. Page A should rank just a little higher, when people search for purple monkey hats.

[I’ve followed this practice by linking from the first sentence above back to a previous post in this series using a search term, “keyword strategy” as anchor text for my link. Another way this works in a WordPress blog is to use a plugin to have a list of related posts show up at the end of your post. If you have used a search term in the title, it shows up as anchor text in the link published at the end of your post.]

Increasing Number of Pages Indexed: To Do After the Basics

Taking steps to get more Page Rank into your site — or to get more pages indexed — is an advanced strategy that comes after you have:

1. Developed content and optimized it.

2. Built links to your content from other sites.

3. Started measuring your results.

If you have maxed out your efforts in terms of the basics above, more advanced steps can be found here:

SEO Fast Start by Dan Thies — link here to download page.

Article from Michelle MacPhearson at From Idea to Empire (Be More Than a Blog): The New Content Marketing Keyword Strategy.

An internal link juice tool from SEOMoz: Link here to a “how to” article about the internal link juice tool.

Your First Website Structure Action Step

If you have a website that’s been around for awhile, map it out on paper and see if you can reduce the number of links out from your home page and make sure home page links lead to category/roadmap pages (and then from there to content pages). Use this map to review, and then re-structure your website if necessary.

If you have a WordPress blog, create a static Home page and then link to your blog from the main navigation links. Make sure your Home page clearly states the purpose of your site and what you have to offer visitors. Make it easy for website visitors to find what they want after landing at your Home page. Use your top 2-3 keyword phrases on your Home page. Load up a WordPress plugin that posts links to related posts ( I use YARP–Yet Another Related Post) and make sure the titles contain a keyword/search term so that the link has “anchor text” which is a keyword or keyword phrase.

 

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The First Simple Rule of Website Promotion: Develop a Kick Start (kick arse) Keyword Strategy for Your Business

The First Simple Rule of Website Promotion: Develop a Kick Start (kick arse) Keyword Strategy for Your Business

Website Promotion: Five Simple Rules

As you learned in my first post in this series, Five Simple Rules of Website Promotion, there are five simple rules for website promotion for your small business website:

  1. Develop a keyword strategy and target the right searchers so that your ideal customers/clients find you.
  2. Structure (or re-build) your website so that both users/visitors and search engines have a good experience and rate you highly.
  3. Create good content and do basic “on page” optimization so that your keywords do some heavy lifting with the search engines.
  4. Promote your site to get links from the rest of the web so that you build a network of incoming links (increases your page rank).
  5. Avoid technical “gotchas” so that you maintain your business website’s visibility and find-ability.

According to Dan Thies (Expert. Find his free expert knowledge at www.seofaststart.com.) — these five steps are the five SEO things you have to do right.

Develop a Kick Start Keyword Strategy for Your Business

To develop a keyword strategy for your business, use four key steps, and don’t miss any of them if you want to target the right searchers and promote your website, products and services, using search engine optimization. These steps really are simple (and you can use free SEO tools to work through the steps):

  • Brainstorm
  • Discover core terms
  • Expand keyword clusters
  • Map your clusters to website pages (and posts).

Brainstorm Key Words and Phrases

The first step in keyword research is a “pencil and paper” exercise that comes before using a key word tool online or doing any fancy keyword analysis. Simply make a list of every word and phrase you think someone might use to search for the kind of content, products and services your website delivers. Start by listing 5-10 “major” keywords that describe your site. These should be mostly single words (like “Facebook”), with some commonly-used phrases (like “social media”) mixed in. Think of these major key words as topics or themes around which you will organize your content.

Discover Core Search Terms

Your core search terms are the two and three word keyword phrases that will attract the bulk of your search traffic. These should represent the most popular phrases. Build a list of at least 10-20 core search terms for your website. (This list continues to grow as you grow your site over time.) Keep these core terms organized under the major keywords you have listed.

A Word About Keyword Research and Analysis

There are many processes and tools available to help with the process of researching keywords, and later in this series I will review some for you to do some comparison and evaluation. For now, I suggest you use the “Adwords Keyword Tool” which will suggest related search terms for your website. Find this tool online at:

https://adwords.google.com/o/KeywordTool

Use the Adwords Keyword Tool to begin working through your brainstormed list and start mapping out the core search terms (10-20) that will be targeted on individual web pages (and blog posts). List only relevant search terms e.g. those that have a high likelihood to bring searchers to your site who will find your site of interest to them.

Take a look at clusters, your candidate search term and its variations. If you can say yes to at least three of the variations (“Yes, that’s relevant to my searchers.”) then they become a clusters. Work at this process enough to get at least 10-15 clusters. Keep a list that includes your core terms and variations along with the search count provided in the Adwords Keyword Tool. (You can export relevant terms and counts to an Excel/CSV file.)

More Keyword Analysis: Expand Your Clusters of Key Words

First, set priorities by deciding which of your keywords or phrases show the greatest number of searches in the Adwords Keyword Tool. Decide on your 10-15 top priority core terms. Don’t worry if you feel you’re leaving some important keywords out because you will return to this step when you revisit your keyword strategy (yes, more than once).

Now, expand your clusters adding modifiers, localizing words and brand and product names. Here are some examples:

  • Modifiers: free, help, tips, info and other keyword phrases that naturally combine with your core terms.
  • Localizing words: geographic names like city, state, county, names used for your region.
  • Brand and product names: Caterpillar modifies forklift, for example.

Visualizing Your Keyword Strategy

I love to use mind mapping software (free) to map keyword clusters for my clients (and for my own websites). Here is what a recent map looks like using Bubbl.us brainstorming software.

Search Terms Mind Map from Bubbl.us

Find Bubble.us at  https://bubbl.us/.

The Final Keyword Strategy Step

Once you have a good list of clusters to target in this round of search engine optimization (SEO), you need to map them to the pages you want to position at the top of search results.

Select at least two pages (or posts) for each cluster. (These might be pages you have already developed or posts or pages you intend to write and publish.) Don’t try to optimize a single page for more than one cluster. Create new content to fully target your list of core terms and clusters.

According to Dan Thies (remember, http://seofaststart.com), “the best match is the page that most exactly fits the search term (or one you create) and the second best will be the page right above it in your site’s structure. If you have a shopping catalog, for example, the “red widget” product page might be the best match for “red widgets,” and the “colored widgets” category page might be the second best. If you have many red widgets, you may even want to create a separate “red widgets” category.”

Make the most general and popular core terms, from your top 2-3 clusters, the primary targets for your home page.

Your First Key Word Research and Analysis Action Step

If you want to guarantee results from your keyword research and analysis for your keyword strategy,  the very first step is to learn how people search. When you know how members of your target market search and how to get your site into the top search results, you will be able to craft titles and descriptions that are relevant and enticing. You will be able to attract more customers and serve them with what they want and need. To learn more about the purpose of your keyword strategy and the “how-to”:

Get Dan Thies’ SEO Fast Start ebook (free) and read Chapter 3: Developing Keyword Strategy.

Don’t miss the next article in this series (Promote Your Website and Win New Customers) at Social Biz Local Biz: The Kick Start (kick arse) Web Site for Your Business.

Sign up for blog updates here: Social Biz Updates.

Stay focused on the basics and read more about search engine optimization here:

21 Essential SEO Tips and Techniques – Search Engine Land

55 Quick SEO Tips Even Your Mother Would Love – Search Engine Journal

10 Basic SEO Tips to Get You Started – Business Insider

Google Support: Search Engine Optimization and Google’s Search Engine Optimization Guide

Five Simple Rules of Website Promotion: Search Engine Optimization (SEO)

Five Simple Rules of Website Promotion: Search Engine Optimization (SEO)

Website Promotion with Social MediaEven though website promotion can seem way too complex, especially when people start throwing around terms like “search engine”, “search engine optimization” and “search terms”, SEO (search engine optimization) has a core set of concepts and “rules” that make the process of promoting your business website a clear and simple set of steps.

What is SEO and Why Should You Care?

Let’s start with the “why you should care about SEO” part first: When you set up your website structure and your web pages so that your visitors AND the search engines (like Google, Yahoo! and Bing) find them to be friendly — and it is easy to find the information they are looking for — your website and its pages will rank higher and therefore show up in search results when someone is looking for a website, products and services like yours. You optimize for search engines so that:

Your business will be more visible and find-able!

Warning! — There is a lot of bad information out there about SEO and at least 5 guys or companies who want your money(and lot of it!) to tell you their secrets. Don’t fall for the “I’ve got a secret” scam. The basics of SEO pretty much stay the same, even while so-called gurus will sell you the latest and greatest. Please don’t pay hundreds or thousands for someone to teach you what’s free and easy to learn.

What is SEO?

Search engine optimization of your small business website is the simple process of structuring your website and web pages (also blog posts, if you blog) so that search engines find and index your pages and then “rank” your pages (based on quality of your pages) high enough to list them in the search results for your potential customers: in short, making your website and its pages more visible and find-able by searchers.

Basic SEO Knowledge & Five Things To Do

According to Dan Thies (Expert. Find his free expert knowledge at www.seofaststart.com.) —-

You need to do five things right:

  • Develop a keyword strategy and target the right searchers so that your ideal customers/clients find you.
  • Structure (or re-build) your website so that both users/visitors and search engines have a good experience and rate you highly.
  • Create good content and do basic “on page” optimization so that your keywords do some heavy lifting with the search engines.
  • Promote your site to get links from the rest of the web so that you build a network of incoming links (increases your page rank).
  • Avoid technical “gotchas” so that you maintain your business website’s visibility and find-ability.

(And remember, trying to fool the search engines with fancy tricks is as foolish as trying to fool Mother Nature with spells and superstitious rituals: might seem to work for a bit of time and the KABOOM! Blows up in your face like a tornado.)

Your First SEO Action Step

If you want to improve your website’s visibility and find-ability, the very first step is to learn how search engines work. When you know how search engines work and how searchers search you’ll be able to implement the five SEO things to do with more ease AND avoid bad SEO advice.

Get Dan Thies’ SEO Fast Start ebook (free) and read Chapter 2: How Search Engines Work.

Don’t miss the next article in this series (Promote Your Website and Win New Customers) at Social Biz Local Biz: The Kick Start (kick arse) Keyword Strategy for Your Business.

Sign up for blog updates here: Social Biz Updates.

Stay focused on the basics and read more about search engine optimization here:

21 Essential SEO Tips and Techniques – Search Engine Land

55 Quick SEO Tips Even Your Mother Would Love – Search Engine Journal

10 Basic SEO Tips to Get You Started – Business Insider

Google Support: Search Engine Optimization and Google’s Search Engine Optimization Guide

 

 

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