To develop a keyword strategy for your business, use four key steps, and don’t miss any of them if you want to target the right searchers and promote your website, products and services, using search engine optimization. These steps really are simple (and you can use free SEO tools to work through the steps).
Even though website promotion can seem way too complex, especially when people start throwing around terms like “search engine”, “search engine optimization” and “search terms”, SEO (search engine optimization) has a core set of concepts and “rules” that make the process of promoting your business website a clear and simple set of steps.
I’m worried about the security of my WordPress web sites. And worried about yours, too. Now that I’ve been working online for a few years and I’ve helped clients develop a lot of blog and social media marketing content, I’ve seen a few “near misses” and a couple of disasters. Internet “bad guys” have found […]
What is a WordPress Theme? A WordPress theme is the web design element addedÂ to create the design and functionality of your website (without changing the structure of the basic WordPress framework). I love the analogy provided by John Haydon: A WordPress theme is your superhero clothing. Your WordPress Pages, Posts, Permalinks and other basic […]
When you’ve attended my workshops or conference presentations, you have heard this message repeatedly: “Make your web site work for you, now! Learn how your web site needs to change to become your best marketing and “make me money” tool.” Let’s focus on Google and your web site…and how Google’s free tools can assist you […]
Monetize your blog and change your blog from a drain on your financial resources to an asset. Here are 7 ways to make money with your blog.
Getting Started When starting a website, one of the fundamental questions is what platform to use. Do you want to build a website from scratch, or are you looking for a content management system (CMS) that will handle a lot of the technical issues and allow you to focus on creating content? Most people choose […]
Google Places is Google’s way of giving local business owners an upper hand. Search engines are notoriously difficult to rank for (rank=get to the top of the first page of listings). However, with Google Places, your business can quickly leap to the top of the listings even with a brand new website.
Web Site Marketing Strategies: the best choice for effective web site marketing is to add a blog to your web site. If you’re just getting started with web site marketing, then build your web site marketing hub using WordPress and blog from the beginning!
Fresh news from Google: Google has opened a new feature for small, local businesses, Local Merchant Inventory. The Local Merchant Inventory feature is a potential business builder for some local merchants in the near future.