Website pop up forms: Love them – or hate them?
Are you using website pop up forms – or do you hate them?
Pop Up Survey
quick survey
Does It Work to Use Website Pop Up Forms?
It depends.
Pop up forms are considered by some to be obtrusive, pushy, rude and unfriendly. Who visits your site? Reads your blog posts or articles? What will their reaction be? There are ways to make a web site pop up form appear the the moment of your choice. The settings will allow you experiment with when and how often your pop up appears.
There are alternatives to website pop up forms including slide in forms or hello bars. They are both less intrusive, more subtle forms of displaying a message/call to action and will increase your sign ups for your email list (just not as big an increase as you can expect with a well-timed, well-placed pop up form).
Pop up forms have been shown to get more sign ups for your email list, subscribers for your email newsletter or for your free report or incentive. (Don’t know what this is? Read more about free incentives.) Therefore, you have more people on your list receiving your valuable tips and tools AND more information and updates about your products or services.
Learn more about website pop up forms and whether they work:
According to the data from various credible and authoritative sources, using web site pop up forms WORKS to get more sign ups for your email newsletter or for your free incentive (e.g. checklist or e-book or resource guide). Read more about “why and how” in my blog post about email lists for growing your small business.
If you want to read more about the effectiveness of pop up sign up forms, here’s a detailed account:
In Defense of the Email Pop Up
And here’s another one, with some really powerful examples:
How to Use Exit-Intent Popups to Grow Your Email List
If you’d like to listen to a podcast about pop up forms, I liked this one at AWeber:
[Podcast] Episode 005: What types of pop up forms have the highest conversion rates?
I’m ready! How do I get a pop up form?
Your email marketing provider may have some help for you:
If you use MailChimp, here’s what their Help files say: Add a Pop-Up Signup Form to Your Website. They are a bit discouraging unless you’re an advanced user of email marketing and web forms (in my opinion).
If you use Constant Contact, there are a couple of plugins for Constant Contact + WordPress you could try, but again, it’s a bit complicated and you won’t be able to create a pop up form without using a third party service or plugin.
If you use AWeber, they have a podcast that talks about pop up forms and how to make the decision what to use and how to use it. They recommend tools and link to them. (Same podcast link as above.)
[Podcast] Episode 005: What types of pop up forms have the highest conversion rates?
They have a longer guide to pop ups: A Guide to Optimizing Pop Up Forms
Here at Social Biz, we are getting set to use an (always) free plugin for WordPress from the creators of LeadPages called Rapidology, which will allow us to experiment with the use of a slider vs. a pop up form. There are SIX ways Rapidology allows you present your sign up form on your WordPress website. Using Rapidology is the easy way to create a website pop up form that works with many popular email providers, including Aweber, MailChimp and Constant Contact. (If you don’t have a WordPress website, check out LeadPages.)
What’s Next With Website Pop Up Forms?
Keep your eye on some of our experiments here at Social Biz. Let us know what you think. No comment or question is too small for us to pay attention to – so leave a comment or email AskKateWilliams@gmail.com.
Are you ready to try, pop up forms? Get started and let us know about your RESULTS. Did you get more people on your email marketing list? Did one way work better than another?
Need help getting started with email marketing? We can help you KickStart! your email list building and email marketing with our KickStart! My Email marketing service.
Not sure about email marketing? Try our free course and let us know whether you have questions: